Tuesday, August 17, 2010

This can only mean one thing...

A while back I blogged that a website I use had been redesigned--seemingly to reach an audience younger than me. Here is what that design looked like:



Well, I went back today and it looks like this:



What made them change? Two theories. One is that they read my blog. Seeing as how I did not make the list of most influential bloggers in Tech Comm I am summarily dismissing that theory.

That leaves the most common reason UIs undergo abrupt and dramatic changes: The president's spouse or parents tried to use the site and complained.

Happens every time.
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2 comments:

  1. Unknown12:04 PM

    Maybe they figured that the black smudges would remind people of the Gulf oil spill, and they decided that was too much of a downer.

    ReplyDelete
  2. Martin Wright12:51 AM

    Perhaps they've been doing some extreme A/B testing where they change they entire homepage layout rather than tweaking a couple of buttons. In which case, you may see another layout the next time you visit!

    ReplyDelete