Tuesday, March 24, 2009

Progressive User Adoption

I have a new column out in UXmatters.com on progressive user adoption. It is based on an article I wrote for the Cutter IT Journal. It shows how technical communicators can expand the value they add to their companies by increasing user adoption within their current user base.

I think it is a good example of how we can restate our value proposition in terms of our sponsors' business models, a theme I harp on a lot in this down economy.

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